For artists, the process of finding work space can be frustrating and inefficient. Meanwhile, venues have limited resources to spend finding new renters. Earned revenue is critical for creative venues yet many rental spaces are tragically underutilized. Through the SpaceFinder program, Fractured Atlas is increasing visibility of rental options, helping artists find the space they need, and helping venues promote and rent their spaces.
When I meet people in the city, especially when they’re doing something kind like meeting me to talk, I like to try to find a place or a space that’s easily accessible to them and either halfway between where we’re both going afterwards or at least fairly close. This time around, I was in a bit of a rush to find a spot, and didn’t know of too many spaces, off-hand, that would be quiet enough to record a podcast. The Space Finder allowed me to find something, quickly. It’s a great resource and I appreciate that it exists.
Filmmakers, actors, performers should check it out.
A Different Kind of Meditation: An Analysis of Word of Mouth (WOM) Marketing
Anyone interested in authentically building an audience, and then smartly and honestly growing that audience, would do well to read it. Murphy specializes in Software as a Service (SaaS) but rightly points out that his observations apply universally to most companies.
I’d take that further, and hitch it up to the “Filmmaker as Entrepreneur” argument, to include anyone whose work would and does benefit from WOM.
The biggest take-away, in my opinion — WOM starts with a great product. From there, it’s about talking to your audience, and asking them what they like and want. It’s about participating in a relationship — not simply selling.
I shared the post with Seed and Spark’s #FilmCurious crew, and people seemed to agree with me that all this is relevant to what we do. For me, that seems to prove Murphy’s point.
Speaking of the #FilmCurious…
This conversation couldn’t have been more appropriate for me. First, contributing towards a new and more equitable business model for indie film is my greatest obsession after contributing towards a greater dialogue about empathy and equality (through storytelling). In addition to that, after bringing The Videoblogs to Big Vision Empty Wallet’s (BVEW) 2015 Distribution Lab — I and the #VideoblogsFilm team are now working hard to iterate our business plan, finish the film, and get it out into the world.
Chat guests Jon Reiss and Adam Leipzig were very helpful, and gave a lot of great advice during the chat. As usual, the #FilmCurious crew also brought their own juice to the discussion. I brought fruit punch. It may have been spiked.
Good read. Get on it.
And have a good week.
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